Last year he and a bunch of his friends dressed up and braved the way-too-cold waters in the San Francisco Bay, jumping in to raise money for the Northern California Special Olympics.
Now that they've all warmed back up and the shrinkage has unshrunk, they've decided to do it again.
The Boy wants to raise some serious coin this year: for every $500 raised, an Special Olympian is set for an entire year. He'd like to support at least two, and to that effort, he's offering something in exchange for support...
For every $5 a person donates, they get a chance at winning a $250 Amazon gift card.
That's some pretty decent coinage right before Christmas, and the lucky winner will be selected on December 15th. You win, and you'll get the gift code in your email ASAP, so that you can shop in plenty of time for holiday delivery.
For more details, pop on over to Curt's Polar Plunge.