Look. I appreciate a rebate, even a small one. Heck, I would have purchased said item even without a rebate; odds are I intended to buy it without knowing there was a rebate offered, but was quite pleased to learn that my new toy came with one.
Stop with the gift cards as rebates. It's a ripoff. No one ever uses the last 5 cents or dollar or even two dollars on gift cards, so that money winds up in the pockets of either you or the issuer of the card, and that's not right. How many
Oh yeah...expirations. I also don't appreciate that my rebate-as-gift-card expires in just a couple of months. WTF? If the offer of a rebate had been the deciding factor in my purchase, I would be more than the little bit miffed that I am right now. It's my money now, shouldn't I be able to spend it six months from now if I want or need to? Or twelve months from now? Shouldn't I be able to stick that money into savings instead of being forced to spend it?
Yeah, I know. It's on the books as debt owed and you want to be able to clear that debt as soon as possible. But that's not my problem. It's your problem, and one you created when you decided to create debt in lieu of sending a check. Remember checks? That's how rebates used to be issued. We'd get this spiffy check in the mail for $20, take it to the bank, cash it, and buy a pizza. It worked quite well and we got every penny to which we were entitled.
Gift cards, as shiny as they are, are a ripoff. So stop sending my rebates in that form. I want a computer generated, signature stamped check that will require me to stand in line at the credit union, behind Joe Blow who hasn't bathed in 6 weeks. Because even though that's a pain in the butt, at least I get my entire rebate.
Annoyed Wabbit Who Has $1.27 left on a rebate card that will never be used because NO ONE WILL TAKE IT.